Callaway Golf Tour Fit Van marketing kit
Part of a marketing package publicizing the appearances of Callaway's mobile custom club-fitting service at select events throughout the United States. Using elements from already established branding projects, Callaway wanted a clean, no-frills look that would reflect the innovative high-tech engineering that goes into the design and customization of all their golf club lines. The design of this project also had to merge with their overall straight-forward corporate style. Components of the project included posters, ads, e-mail blasts, sign-up sheets, envelope labels, and the actual vehicle graphics.