Callaway Golf apparel catalog
Catalog design for Callaway Golf to promote their new line of golf apparel. A minimalist design was chosen for the individual catalog pages measuring 7" by 7" square. Each page features a moody, dramatically-lit product photo on the front with descriptive copy and pricing on the back. Two different metallic silver inks were used for the "swatches" in the upper left that enclosed the logos/branding. Pages were then housed in a box envelope with a tuck-in flap on the back that incorporated a subtle emboss of the Callaway chevron symbol.